Mauritius launches new campaign
Sunday 08 February 2009
The drop in tourism in Mauritius - tourism is the primary source of income from the island - is increasingly felt since the beginning of 2009. This is not surprising given the global economic crisis.
The MTPA (Mauritius Tourist Promotion Authority) decided against attack and to devote nearly 2 and a half million euros in a plan for including advertising on the french market.
With a slogan: "Mauritius, a world away from the world."
Between February and May therefore campaigns on television (Canal + and TMC), in the national and regional press and in many magazines and websites with heavy traffic.