France, Italy and Spain will develop a tourist town
Friday 27 February 2009
France, Italy and Spain have signed an agreement to develop a tourist town in the direction of customers in emerging countries with the aim of supporting the sector to face the crisis.
Raised last month by Hervé Novelli, Secretary of State for Tourism, the project has quickly emerged. "The first three tourist European alliance to address the crisis and will implement actions", told AFP Hervé Novelli. The secretary of state in charge of Tourism has signed an agreement with its Spanish counterparts Joan Mesquida Ferrando and Italian Michela Vittoria Brambilla, Thursday February 19 in Milan on the sidelines of the International Tourism Exchange, the first exhibition of Italian tourism. France, Italy and Spain have agreed to "bring together a number of ways and offers tourist" in the form of combination products targeted to customers from Russia, China, d ' India, Brazil and Latin America, he said. The offer may for example offer trips with visits to three European countries. A promotion budget will be implemented by host countries to publicize the initiative will cover 2009 and 2010. The three ministers will meet on 1st April in Paris, on the sidelines of the show Rendez-vous France. At this meeting they will present the tour operators in the countries concerned the new tender.
Source : l’Echo touristique