The business traveler is a tourist: results of a survey of 2 400 people
Wednesday 22 October 2008
The market for business travel weighs 263 billion of which $ 95 billion for North America, 97 billion for Europe and 27 billion for the Asia-Pacific. A market still dominated by American Express and Carlson Wagonlit Travel, with 30% between them ...
Between May and July 2008, Strategy One, a subsidiary of Edelman U.S., conducted a survey of
2 400 business travelers questioned in France, Germany, United Kingdom, the United States and Canada. The first surprise is that the business is far from having "a purely business concern."
Over a third of them (39%), "explorers" are trying to combine professional and personal interests. They like to eat 'local', often have a camera and keep time to discover the country. This group is particularly well represented in French.
Then the tribe of "hyper-connected", which represents 23% of travelers. It is most often married and although they do not necessarily business travel, these trips allow them to develop their professional networks. Blackberry, laptop computers with Wi-Fi have no secret for them. The trip is limited to its goal. Among the Americans that there is the highest proportion of "hyper-connected" (28%).
Thirdly, there are "saving". Comprising 14% of travelers (especially British), they work most often in businesses with fewer than 50 employees. Their goal is to make each of their movements.
The remaining 24% fall into three categories: "addicted to the family." They are between 36 and 45 years and do not really travel. The "regulars" for whom travel is an integral part of their life. And finally, the "green" (4%), anxious to offset their travel, not fly if there is no other solution.
The investigation reveals that the French, although qu'attentifs preparations (visas, currency), do not worry safety tips, descriptions of hotels, or even plans for transit, and hotels that focus on Wi-Fi connections have They travel lighter than average, 55% consider that costume dress is essential, 41% they can not go without a camera.
More about Strategy One: http://www.strategies.fr/pdf/2008/CO_ST046904_FT.pdf
Source : Le Monde